Sunday, October 5, 2008

The Magic Answer

I get calls every week from chiropractors from all over the U.S. who are seeking the "Magic Answer" to their practice problems, and believe that they will get that elusive "magic answer" from so practice management guru or company.

Now, if you line up ALL the practice management guys and really see what they are selling, doing, and promoting....guess what?....They are ALL selling, doing and promoting the exact same thing:

Exam, Consultation, X-rays, Don't Adjust on the 1st visit, and then on the 2nd visit, attempt to sell them on a "corrective care" plan for thousands of dollars. Now this is a quick fix for cash in the "now", but just like a heroin addict, it's a quick fix. What happens in a year, and most often sooner than that year?....The patient is like so done with you, with chiropractic, with the year plan, and can't wait to escape their prison of "corrective care".

Now, I used to do the whole "corrective care" model and had some success with it, but it was an ongoing nightmare of repeated selling of chiropractic plans, and patients always coming and going, and I just got burned out. There had to be a better way?...

Well, the PCT Open Practice Model of chiropractic practice is the ultimate practice model for any chiropractor today, and what is surprising is that most of the old time chiropractors who are caught up in the per visit charge model can't always see the beauty of this practice model.

Our next training is coming up in November on the 7th and 8th, and I would encourage you to sign up soon, as seats are going fast.

In January it will be our 3rd year anniversary of starting our trainings and seminars, and in only 3 short years, we are quickly becoming the choice of coaches by chiropractors.

And always remember....if you take care of God's people.....God will take care of you!